House of Creed Leader Olivier Creed Dies

The fragrance industry mourns the passing of Olivier Creed, the sixth-generation descendant of House of Creed founder James Henry Creed.

He took over the family business in 1949, having worked in it since the age of 18 alongside his father, James Creed. He has most recently served as a leader and master perfumer of the House of Creed.

During his time at House of Creed, Olivier created signature fragrances such as Aventus, Green Irish Tweed, Silver Mountain Water, Virgin Island Water, and Royal Oud.

House of Creed CEO Nathalie Berger-Duquene wrote in a LinkedIn post,

“Today, with great sadness, we mourn the passing of Olivier Creed. A visionary and guardian of a remarkable heritage, Olivier devoted his life to perpetuating and reinventing the art of Haute Perfumery. His legacy lives on in every Creed fragrance, in the enduring spirit of excellence he instilled in the House, and in the talented teams who carry this remarkable Maison forward every day. My thoughts are with Erwin Creed, the Creed family, and all the teams of The House of Creed around the world.”

Olivier Creed is survived by his son Erwin Creed, who was also his Co-Creative Director.